BRAND IDENTITY
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Brand identity for HolyShit!, a Madrid-based underground UK Grage music collective.
Inspired by rave culture, pirate radio aesthetics and raw urban textures, the identity blends dirty elegance with street energy.
The project included logo design, visual system, the creation of the mascot Dusty, and a series of posters, social media graphics and animated visuals used during club events across Madrid.
Poster visuals developed in collaboration with photographer ALEXANDER GROSS.
In colaboration with Goloso_0